Music ads - examples

In this post I will look at few examples of how artists, and perhaps some or their songs or adverts have been advertised, via print media.

1) Sterophonics - Here is the advert for the groups new album 'keep calm and carry on'.

The image used on the advert for the album, is actually the same one used for the album cover, therefore creating a link between the two, and people will recognise the CD. I will now look in details at certain aspects of the advert. The first being the actual image used, which is the group at a table, in the sea, possibly relating to the albums name of being able to keep calm, even though they are in the sea and eat. The colour is mainly grey, which could symbolise grief or sadness, which is a common theme/emotion used by groups. On the advert they give no other information of the tracks on the album. However other information which is give includes; the date that the album is released, so then people have an indication of when they can buy it, the ways you can listen to the song so people know where or how to get it, and the bands website.


2) Jessie J - Here is an advert for her debut album 'who are we'

Like the first advert a print media advert is used, which uses the same image of Jessie J on the album cover, so therefore creates a link between the advert and CD soon to come. The image shows Jessie J, looking rather dark yet good, therefore relating to Goodwin's theory again of trying to put the artist in a good light, as well as selling music through sex appeal. The other information includes the website of the artist, so an indicator of where to buy the song, and unlike the last advert, it also includes other known artists, so is therefore trying to promote the album by linking other who are more well known and popular. However the advert does not say when the album is out.