1) The musics video of the song tends to include typical genre characteristics. For example if you were to have a rap song, its highly likely that there will be money waved around and expensive cars featuring.
2) Goodwin also stated that there is a relationship between visuals and the music, which could be either illustrative, amplifying, or contradicting. Therefore the tone or atmosphere of the visuals could reflect that of the music, so usually happy bright colours, and lights, and perhaps space would be used with a happy song.
3) There are frequent references to the notion of looking and the voyeuristic treatment of the female body. Often the characteristic of looking includes men and women being portrayed seductively. In addition it can be used if they is eye contact with the camera. In a lot of female music videos voyeurism is widely used to sell the singers music due to a sex appeal. Heres an example showing Britney Spears in one of her music videos.
4) The record label which the artist is assigned to tends to have certain demands. They often include the need for lots of close ups of the artist and the artist will have a visual style which recurs across their work. This is probably done to make the audience aware of the each individual artist and their styles, helping to make each one different or unique. A very good example is Lady Gaga and her strange but unique fashion.
5) Andrew Goodwin also said that there is often intertextual references. (To films, TV shows, or other music videos) A good example is Taylor Swifts song 'Love story' which relates to the novel of Romeo and Juliette
6) There is a relationship between lyrics and the visuals. This is quite simple to understand and can be seen in many music videos such as, losing my religion.
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