Music videos and genres

1) Rap

Rap songs are usually explicit, due to foul language. Most rap videos often share very similar characteristics. This can be due to the camera work as often in rap videos a low angle shot is used to make the artist appear bigger and more dominant. Moreover we often see the same things in rap songs, due to the shared themes. This often includes money, cars, strong physiques, and attractive women. Most rap videos usually use the narrative and performance based type of video.

2) Rock

Rock songs are rather different to rap music videos, due to the change in themes and conventions. Therefore you're less likely to see a rock band driving around in fancy cars, or working out in their music videos. However a lot of rock do share similar characteristics in their videos. The lighting is often more dark, and more of a range of camera work is used, such as fish eye. Some of the same themes used in rock videos often include, romance, girls, and anger. (These are more feelings, etc rather than materialism). Due to the high amount of energy in rock, man of the music videos will display the band performing. (performance based). Muse - hysteria is a good example.

3) Pop music

Pop songs are often songs with energy to it, try to appeal to the general audience. The music often relates to existing trends rather than those progressing or of the past. There is a huge variety for pop music videos themes, however often dancing is encouraged, therefore a dance routine may be present in the music video. For example Katy Perry's, dark horse.

4) Electric dance music

Over the past few years EDM has became increasingly popular and is often played at the likes of clubs and festivals. However due to the music not really involving a singer it is very hard to build a music video around the song, due to there being no narrative (or little) as well as there being no resemblance between visuals or music. Therefore the characteristics in these music videos are restricted. Often the music videos involve individuals dancing, or something completely irrelevant (concept based/amplification). An example is Martin Garrix, animals.