Digipacks

A digipack is a type of CD packaging often made from a certain heavy paper like material such as cardboard. These digipacks can often fold open, having three parts to it, often packing which opens to both the left and right, with the CD being held in the middle part. This useful product was originally created by Meadwestvaco, who named it digi-pak, however the product became very popular, so soon it was being used by many other manufacturers.

Digipacks have both pros and cons, some of the pros include:

• They look nice and will appeal to consumers, therefore are useful for marketing, as well as promotion. 
• They crack less compared to jewel cases.
• They are seen to be environmentally friendly compared to similar products such as jewel cases as the digipack can be made from recyclable product. 

Some of the cons include:

• When the teeth of the tray in the digipack does break, the CD can fall out of the bottom as theres nothing to hold it. 
• The trays in the digipacks break often. Therefore offering little protection
• They're expensive compared to similar products.