Types of music video

Narrative - This is usually a video focusing on a story line which would relate to the lyrics of the                             song, trying to engage viewers to keep them interested. An example of a narrative music                      video is, Katy Perry's 'last friday night'.

Performance based - This type of music video is when the group or artist are seen performing in from                                   of a camera or audience. These type of videos to rock or EDM performers due                                       to the energetic audience. A good example is Netsky 'come alive' 

Concept based - These music videos are often unusual and often based upon a single idea focusing                                 one editing technique. However usually a music video will not only focus on one                                concept. This video is a good example. 

Amplification - This is when a director interprets a music video in their own way using their own                                 creative ideas. These will still have a direct link to the music. 

Intertextual -Intertextuality is the process of creating links to another kind of media text via another media text, giving it respect.