I've had a few ideas to do for my music video, and a lot of these ideas have simply came about by just watching other artists or groups music videos. One music which has given me great inspiration is british band 'Coldplay' for their song 'Midnight', which is part of their newest album ghost stories. The music video was released on 25th of February, originally as a teaser to promote their next un-announced sixth studio album.
The music video itself for the song 'midnight' was directed by Mary Wigmore, and premiered on Vevo on february 25th. The music video lasts for about 5 minutes, set mainly in a forest overlooking a city. Throughout the whole music video it is mainly shown in thermal infrared, where we often see the group themselves, nature such as trees, animals, and the city it self. The video has over 1 million views in less than 24 hours of release. Here is the video.
So why do I like this video? I like it due to two main reasons. The first being due to its originality, this is because most music videos we see today are similar, however this video is different and uses great special effects to make it unique as we don't often see a music video completely in another perspective. The second reason I like it is due to the fact that it offers a viewing from another perspective, allowing us to view something differently due to the effects used. Basically saying that if the music video was shot normally it would appeal and come across completely differently, not letting us pick up the same messages, therefore showing how we all have different perception.
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