Thursday, 18 September 2014

My favourite music videos

In this post I will look at some of my personal favourite music videos, and why. Although I have many that I like, I will look at a few, and try to get different types of music videos. However some of my personal favourite types are you usually performance due to the energy as well as narrative due to the story involved.

1) Chase and Status (Plan B) - End Credits (Narrative)

This song was released in 2009, and featured in the film Harry Brown. The music videos itself was directed by Kim Gehrig, who used a lot of the featured footage from the film Harry Brown. The genre for the videos song is drum and bass, and belongs to the label RAM and Vertigo.


The reason I like this certain video is due to how we see the man's story just before he passes away. The man in the moment is lying on concrete floor, looking up to the sky as if he's going to go up to heaven, meanwhile we see flash backs in his life, and on numerous occasions he is there, as if watching him self, regretting what he has done. Overall I like how it shows the story of a young man who has probably made the wrong life choices, regretting it, and although he regrets it, it is too late and we see at the end as if he's floating to heaven when in reality he is not.




2) Calvin Harris ft Ellie Goulding - I need your love. (narrative)

The song was released on April 12th 2013. The music video was directed by Emil Nava, which shows Calvin Harris and Ellie Goulding on a trip to Miami. However although it does show Calvin and Ellie during their time in Miami, the video cuts between other individuals picking up the camera and filming their time. The song and video received favourable reviews, reaching number four on the UK singles chart. The music video itself was nominated for best collaboration and best song of the summer at the 2013 MTV music video awards.



I like this video particularly because of the use of the point of view shot, and how it is first person which allows us to put ourself in someone else's shoes and have a look into their life. How the camera is passed between individuals is also very smart, plus keeping the viewers interested.


3) Muse - Our time is running out

The song was released as the lead single from their album on 8th September 2003 in the UK. It was the bands first top 10 hit in the UK. The music video was directed by John Hillcoat, who used the technique of intertextuality as the video is partially based on Dr. Strangelove or: How I learned to stop worrying and love bomb.


The music video is largely performance based, one of the main reason I like it. We can see the band in the centre, performing in front of military officials, who are moving along with the beat, all in one performance.                                                                                                          





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